Category Archives: VRM

Using your behaviour and social connections to identify you

April 20, 2009 – 2:16 pm

Coca Cola’s recent social media campaign Green Eyed World is rightfully attracting a lot of attention from the marketing community. The campaign uses the Facebook Connect facility to port user data to YouTube. Fans can interact with the show singer star Katie Vogel as well as with each other leaving comments and votes using their [...]

By nilhan | Also posted in Google, Social Media, YouTube, advertising | Comments (0)

The Web 2.0 Social VRM impact on Insurance and Financial Services

April 28, 2008 – 4:01 pm

Both Jeff Jarvis and Jeremiah Owyang are discussing the merits of social, web 2.0, VRM concepts in the context of financial services. This is something very close to my heart and while the discussion has attracted some heavyweight attention from the likes of Seth Godin, I’m feeling lucky.
I’ve been convinced for some time that all [...]

By nilhan | Also posted in Internet, Social Media | Comments (0)

VRM Hub meeting in London

March 1, 2008 – 11:52 am

If you didn’t get a chance to come up to this time then Adriana Lukas and Ian Delaney has great write ups. If you really have no idea what I’m talking about then you should look up the VRM project wiki and the VRM one-pager on Adriana’s blog.
This should be a regular monthly, so look [...]

By nilhan | Also posted in advertising, events | Comments (0)