Category Archives: usability

“Basically search engines rule the web” says Jakob Nielsen

On a recent interview with the BBC, the usability guru, reveals some interesting findings about today’s web user.
He says today user is much more ruthless and selfish, pointing to the single minded behaviour when going online to complete a task. They don’t want promotions, widgets and content designed to distract them from the task [...]

I’m loving lijit – lovin it!

Last week a friend asked me about lijit – a kind of social search engine based on Google custom. So, I started reading about it and the next thing I know I’d installed it on my sidebar. Wow! It was like a spiritual experience in user experience. I was reading one minute bought into the [...]

On-page optimisation in an age of links

An interesting post by Brian over at SEOMoz got me thinking about the importance of on-page optimisation. Couple of years ago as Google’s trust in what other people had to say about you increased, traditional on-page factors seemed less relevant. A lot could be achieved by a an anchor text focussed link campaign with content [...]

4 second rule for websites

Research by Akamai and JupiterResearch have found a 4 second cutoff period for site download speed. A study of regular shoppers revealed not only will they leave the site, if the page doesn’t download in under 4 seconds, but will never return again.
“The critical takeaway from this research is that online shoppers not only [...]