usability

I’m loving lijit – lovin it!

Last week a friend asked me about lijit – a kind of social search engine based on Google custom. So, I started reading about it and the next thing I know I’d installed it on my sidebar. Wow! It was like a spiritual experience in user experience. I was reading one minute bought into the […]

On-page optimisation in an age of links

An interesting post by Brian over at SEOMoz got me thinking about the importance of on-page optimisation. Couple of years ago as Google’s trust in what other people had to say about you increased, traditional on-page factors seemed less relevant. A lot could be achieved by a an anchor text focussed link campaign with content […]

4 second rule for websites

Research by Akamai and JupiterResearch have found a 4 second cutoff period for site download speed. A study of regular shoppers revealed not only will they leave the site, if the page doesn’t download in under 4 seconds, but will never return again.
“The critical takeaway from this research is that online shoppers not only […]