Social Media
TV advertising to seed an online experience
I was at an IAB Auto’s conference and heard a great talk by a copy man writing for Mercedes – He went on to talk about the traditional marketing split especially around new car launches – which is to spend most of the budget on TV which is designed to blanket bomb as wider audience […]
The Web 2.0 Social VRM impact on Insurance and Financial Services
Both Jeff Jarvis and Jeremiah Owyang are discussing the merits of social, web 2.0, VRM concepts in the context of financial services. This is something very close to my heart and while the discussion has attracted some heavyweight attention from the likes of Seth Godin, I’m feeling lucky.
I’ve been convinced for some time that all […]
A new look for Nilhan’s Kocchi Kade
After many months trawling through hundreds of WordPress themes, I settled on this one. I really liked the simplicity of the last one but it was time for a change and I wanted more flexibility have a little play.
A big shout out to all the talented folk at DailyBlogTips for creating this theme. Really […]
Kevin Bacon and the impact of offline on online - part 2
A few days ago I blogged about a Kevin Bacon YouTube video which was mentioned on the Graham Norton show. The video had 1800 views prior to the TV show, and the following morning it had 8000+ views.
Now five days later it has just under 30,000 views. We can assume that the first jump […]
Kevin Bacon YouTube video on Graham Norton
On Graham Norton last night Kevin Bacon pointed out this video of him on YouTube
As the TV program ended there were 1800 views. Today there’s over 8000. Was expecting more from TV, but not bad
Just another node in the graph
On Friday, Google announced the launch of their Social graph API , which promises to take us another step closer to portability. They plan to crawl our connections across social networks where profiles are public. This data can then be ported by social application developers to provide users with the choice of picking their friends […]
Cop in trouble for hanging out in a porn neighbourhood
A School Cop is being investigated for linking to a friend’s MySpace page containing a link to a porn site. Why? Because you could get to this porn site in just a few clicks from his profile page. Hmmm, you could get to the same page with just one click from Google.
I’m not expecting […]
First look at Wikia
OK it’s been a couple of days since the launch of the social search engine and my earlier disappointment has been replaced by a sense of – well – apathy. I’m no longer angry at the crappy results or the fact that their crawler had managed to completely miss by site.
For any commercial searches (You […]
I know! Let’s build a social search Google killer
2007 has witnessed the most significant advances in online communication and connectedness. This was the year when marketers started to embrace and felt a little threatened by social networks. IT wasn’t really about technology – but the coming to fruition of many of the ideas and desires to connect.
But during this year, one thing […]
Danny Sullivan on Facebook ads
Danny over at SEOMoz talking to Rand Fishkin about the new Facebook beacon ads
