SEO

Matt Cutts confirming Google’s attack on Link sellers

Yesterday, Google’s Matt Cutts confirmed in an interview with Search Engine Journal that the recent PageRank downgrades were intended to tackle sites selling links.
The partial update to visible PageRank that went out a few days ago was primarily regarding PageRank selling and the forward links of sites. So paid links that pass PageRank would affect […]

The Times Online and the Hilton.co.uk lose PageRank in the update

The times online and The New Scientist have their TBPR drop from 7 to 5 and the Hilton.co.uk from 7 to 3.
In the case of the Hilton, they’ve also lost that ranking for ‘hotels’. Someone in the office just pointed out the cross linking footer which link to the group sites – this may […]

Latest on the October 2007 Google update

It’s been a couple of days since the reported PR drops for sites selling links, and judging by some of the reports, we haven’t seen any traffic drops for the sites that have dropped PageRank. As first suspected by many the toolbar PR drop hasn’t stopped those sites ranking – though these could still be […]

Google PageRank update hits link sellers?

By now there’s probably not a single search blog, not speculating about the October Google PR update. Even the Guardian has it covered. Search has certainly come a long way.
So, what’s happened? Well, a lot of people are reporting PR drops for sites which appear to be selling links or just caught up in […]

Google Universal at SES San Jose 2007

As this was the first major search event following the launch of Google Universal, no surprises about which topic would really dominate this year’s conference. Let’s say I didn’t see any spare seats in any of the sessions on Universal, 3D, Blended or any of the other terms devised to describe the new search […]

SES San Jose 2007 - Evil link buying

The session on paid links was probably the most heated discussion this year. Rather reminiscent of the click fraud debate last year. Unfortunately for Google’s Matt Cutts the odds were stacked against him, being the only search engine representative on the panel. A real shame that all the other engines stayed out of this […]

Brand matters when it comes to search engines

A research study at Penn State’s College of Information Sciences and Technology (IST) – placed identical search results taken from Google into four different results templates – Google, MSN Live and Yahoo! as well as an in-house search engine.
When these pages were shown to the experimental subjects and asked which pages results were more relevant […]

Rel=nofollow fixed says Matt Cutts

The first time the major engines collaborated, it was to introduce the rel=nofollow tag to combat comment spam on blogs. Comment spam where anyone can add a link in the comment section of blogs was getting to the point, where it was almost impossible o administer a blog without spending hours deleting unrelated comments […]

Impact of Google Universal Search

As Google continues to rollout Google Universal, the search industry is starting to wake up to major shake up. The placement of content from other Google products within the main natural search results creates a host of issues – all of which is yet to unfold.
So, what are the main concerns
• For commercial queries, insertion of […]

Kill the anchor text

Over the last few months, Google has been putting a lot of effort into cleaning up link spam. Matt Cutts the public face of Google even asked for examples of unethical link tactics, so they can test a new algorithm designed to devalue links.
Whether a new spam filter was used or a manual clear […]