SEO
Freshness beats reputationfor hot topics?
Wasn’t sure if I wanted to get involved with this argument, but there are a couple of interesting factors worth watching.
Over the holidays, the unofficial Google blog, made a bold statement - Google ‘artificially’ promotes recent blog posts.
Not sure about ‘artificially’ as that would mean there’s a regular algorithm governed by some universal natural […]
At last an end to the Folder V Subdomain argument.
Just a few years ago, Google used to treat a subdomain as a completely different site to the main domain. Then things got a little blurred. Some factors like trust could be inherited by the subdomain but some folk thought the folders had a slight edge.
Subdomain certainly had other advantages – you could have […]
Did Google ban link sellers using adwords?
I’m seeing a cleanup on adwords listings for link sellers. On some phrases like ‘buy links’ and ‘text links’ there’re no more ads. Though still plenty for ‘links’. If this is here to stay then about time.
Now all Google has to do is to stop bought links from working and we should see them out […]
Matt Cutts explains Google stance on Pay-per-post
Just been reading Matt Cutts on pay per post. He points out that this is definitely against the Google guidelines, but takes an interesting angle, kind of appealing to the humanity in people.
Pointing out a pay per post review of a cancer treatment site and asking how you’d feel if you or a family […]
Time for a change – From link spam to user data
During a recent in interview with a journalist I was asked to consider the current state of Google, especially in light of link Spam and Google’s efforts to combat something that’s getting a little out of hand.
The last time I felt that Google was this open to abuse was probably ‘just’ before the Florida […]
Specify country through Google webmaster tools
Google has finally added a geo-targeting feature to their webmaster tools. They’ve been threatening this for a while – now you can chose the target country for your site, without having to move hosting or localising domains.
New style scraper comment spam
David Naylor posted about a spam blog, which scrapes your content then blogs about you with a duplicated section of your post. I first noticed this when I had a ping back within five minutes of a post – quicker than Google blog search or Technorati.
Matt Cutts confirming Google’s attack on Link sellers
Yesterday, Google’s Matt Cutts confirmed in an interview with Search Engine Journal that the recent PageRank downgrades were intended to tackle sites selling links.
The partial update to visible PageRank that went out a few days ago was primarily regarding PageRank selling and the forward links of sites. So paid links that pass PageRank would affect […]
The Times Online and the Hilton.co.uk lose PageRank in the update
The times online and The New Scientist have their TBPR drop from 7 to 5 and the Hilton.co.uk from 7 to 3.
In the case of the Hilton, they’ve also lost that ranking for ‘hotels’. Someone in the office just pointed out the cross linking footer which link to the group sites – this may […]
Latest on the October 2007 Google update
It’s been a couple of days since the reported PR drops for sites selling links, and judging by some of the reports, we haven’t seen any traffic drops for the sites that have dropped PageRank. As first suspected by many the toolbar PR drop hasn’t stopped those sites ranking – though these could still be […]
