SEO
SEO is Dead again
One of my favourite search people ShoeMoney says SEO has no future and once again the SEO crowd goes wild. The last time this happened was when Jason Calacanis announced the death of Google - with the emergence of social search engines.
When you listen to Shoe’s argument, I think it’s a strong one and […]
A new look for Nilhan’s Kocchi Kade
After many months trawling through hundreds of WordPress themes, I settled on this one. I really liked the simplicity of the last one but it was time for a change and I wanted more flexibility have a little play.
A big shout out to all the talented folk at DailyBlogTips for creating this theme. Really […]
Did the Holiday Inn just get lucky?
On a search for ‘Holiday in Paris’ I got this map box filled entirely with links to various Holiday Inn local listings.
Previous Query refinement coming to natural results
Somehow managed to miss this when Danny Sullivan mentioned it a few days ago. But the rumour is Google is going to start personalising results based on the previous query. This is something that’s been going on in paid for many months, but I think the implications are much greater for natural search.
With personalised […]
Google to provide opt-out options for secondary search box
According to a Google representative in the UK, they plan to allow an option in your webmaster tools which will give you control over the secondary search box.
This has been debated to death ever since it appeared with little consensus. So, an opt out seems to be the best option
Google testing in-site search box on brand searches: leaves a funny smell
If you haven’t seen it then it looks like this
At first glance seems like another useful addition by Google. Except on closer inspection this is not a search box for products or holidays in this case provided by Virgin, but a search box for other pages on the site. Same as the one in the […]
Google video ads on search results
On Thursday Google started testing video ads on some search results pages.
Marissa Mayer explained this was in response to the impact of blended results. When video, news and images are included in regular results, the eye scans to the images first and ignores the ads.
“With universal search, something is getting shaken up a bit […]
First look at Wikia
OK it’s been a couple of days since the launch of the social search engine and my earlier disappointment has been replaced by a sense of – well – apathy. I’m no longer angry at the crappy results or the fact that their crawler had managed to completely miss by site.
For any commercial searches (You […]
I know! Let’s build a social search Google killer
2007 has witnessed the most significant advances in online communication and connectedness. This was the year when marketers started to embrace and felt a little threatened by social networks. IT wasn’t really about technology – but the coming to fruition of many of the ideas and desires to connect.
But during this year, one thing […]
Freshness beats reputationfor hot topics?
Wasn’t sure if I wanted to get involved with this argument, but there are a couple of interesting factors worth watching.
Over the holidays, the unofficial Google blog, made a bold statement - Google ‘artificially’ promotes recent blog posts.
Not sure about ‘artificially’ as that would mean there’s a regular algorithm governed by some universal natural […]
