Paid Search
Google display ads on image search
Accordign to a Bloomberg interview with Marissa Mayer, Google is considering running display ads on image searches. They tried txt ads with little success but images seems an obvious move.
With Google universal on natural listings, recent tests on video adwords, and hte introduction of display into image search the days of the text link may […]
Google to provide opt-out options for secondary search box
According to a Google representative in the UK, they plan to allow an option in your webmaster tools which will give you control over the secondary search box.
This has been debated to death ever since it appeared with little consensus. So, an opt out seems to be the best option
Google testing in-site search box on brand searches: leaves a funny smell
If you haven’t seen it then it looks like this
At first glance seems like another useful addition by Google. Except on closer inspection this is not a search box for products or holidays in this case provided by Virgin, but a search box for other pages on the site. Same as the one in the […]
Google video ads on search results
On Thursday Google started testing video ads on some search results pages.
Marissa Mayer explained this was in response to the impact of blended results. When video, news and images are included in regular results, the eye scans to the images first and ignores the ads.
“With universal search, something is getting shaken up a bit […]
Did Google ban link sellers using adwords?
I’m seeing a cleanup on adwords listings for link sellers. On some phrases like ‘buy links’ and ‘text links’ there’re no more ads. Though still plenty for ‘links’. If this is here to stay then about time.
Now all Google has to do is to stop bought links from working and we should see them out […]
Blinkx joins the Google YouTube ad-supported video model
Blinkx follows Google and releases a new ad-platform which allows publishers to earn a revenue share through placing videos on their web pages.
Ad-supported YouTube Videos – a win win for everyone?
The recent Google move to extend the AdSense model to YouTube Videos seems obvious, but you must admit – it’s a neat solution.
Similar to Adsense (contextual advertising) – A publisher can have videos from youTube embedded on their site with ads placed above and below the video.
The Publisher can chose to have content from […]
Google click fraud less than .02%
According to figures released by Google, less than 0.02% of clicks get pass their ‘proactive’ detection and have to be refunded following advertisers complaints.
As Danny explains over at Search Engine Lands, this does not mean the same thing as click fraud is less than 0.02%. Nope, it’s much more complicated than that. This […]
Encouraging early results for Yahoo! Panama.
Comscore has just released their study of Panama, Yahoo’s new bid management platform, and the results look promising. Comscore looked at impression and click-through data for a million users taken from two weeks before the launch of Panama on the 5th of Feb 2007 and compared it with the following 2 weeks.
In the study, […]
Google AdSense funding terrorist
According to Jim Hedger from Webmaster radio, Google’s social network Orkut and the adsense network is being used by several organisations to fund terrorism. At the search engine strategies conference in Chicargo, Jim held a press conference to make his findings public.
He claims to have evidence which is currently being investigated by Google, which […]
