Category Archives: Metrics

MediaCart and Microsoft to offer targeted advertising on shopping trolleys.

January 15, 2008 – 11:38 pm

Next generation shopping trolley to trial. I don’t know why this is making me feel uneasy. I mean all the technology has been available for many years and it all seems obvious – meant to happen – what took them so long?
An online shopping list accessible from the trolley. Nutritional information and possibly the [...]

By nilhan | Also posted in Microsoft, advertising | Comments (0)

Google universal search eye tracking study

September 28, 2007 – 3:52 pm

Gord Hotchkiss has just published Enquiro’s recent eye tracking study on Google Universal at Search engine lands.

There seem to be a fundamental shift in scanning when an image is introduced into the results. While the first reaction is to head to the top left corner of the results, seeing the image, people are moving [...]

By nilhan | Also posted in Google, Resources | Comments (0)

Google adds Feed stats to Webmaster console

September 16, 2007 – 3:34 pm

I was pleased to read that Google’s webmaster central console was going to start showing feed subscription stats. So, I logged on to check it out. Well, stats may be a slight exaggeration. It’s more of a ‘stat’.
The good news is your Google webmaster central console now shows the number of subscribers aggregating your RSS [...]

By nilhan | Also posted in Google, Internet | Comments (0)

Web metrics for Web 2.0 – What are you measuring?

January 21, 2007 – 7:30 pm

John Battelle predicts, this is the year to re-define our web metrics. The traditional methods of looking at hits and page views are just not good enough when it comes to video, Ajax, blogs, RSS and the numerous applications that have surpassed the humble static web page.
With the majority of Bandwidth taken [...]

By nilhan | Also posted in Internet, Social Media, Yahoo! | Comments (0)