Media
TV advertising to seed an online experience
I was at an IAB Auto’s conference and heard a great talk by a copy man writing for Mercedes – He went on to talk about the traditional marketing split especially around new car launches – which is to spend most of the budget on TV which is designed to blanket bomb as wider audience […]
Google video ads on search results
On Thursday Google started testing video ads on some search results pages.
Marissa Mayer explained this was in response to the impact of blended results. When video, news and images are included in regular results, the eye scans to the images first and ignores the ads.
“With universal search, something is getting shaken up a bit […]
Will Yahoo! Accept Microsoft’s offer?
After years of speculation, Microsoft has finally jumped in with what seems to be an offer too good to be true. The offer of $42 Billion which is 60% above the current share value makes it pretty serious and it doesn’t leave much room for a counter.
I’d be extremely surprised if Yahoo! turns […]
Life as media
Great coverage of the DDL conference in Germany by Jeff Jarviz. The session with Richard Dawkin really caught my attention. Being an avid follower of the religion of life – you know, the one that believes in this one. I’ve always loved Dawkins and a particular fanatic of the idea of humans as meme machines. […]
I know! Let’s build a social search Google killer
2007 has witnessed the most significant advances in online communication and connectedness. This was the year when marketers started to embrace and felt a little threatened by social networks. IT wasn’t really about technology – but the coming to fruition of many of the ideas and desires to connect.
But during this year, one thing […]
Danny Sullivan on Facebook ads
Danny over at SEOMoz talking to Rand Fishkin about the new Facebook beacon ads
The New York Times ends the subscription content model
Following a two year trial of their TimesSelect subscription programme, The New York Times has finally announced that they will stop it in favour of advertising revenue.
The programme was making just $10M a year, compared what they could make, if they were to allow search engines to crawl this content, acquire links and generate […]
SES San Jose 2007 - Evil link buying
The session on paid links was probably the most heated discussion this year. Rather reminiscent of the click fraud debate last year. Unfortunately for Google’s Matt Cutts the odds were stacked against him, being the only search engine representative on the panel. A real shame that all the other engines stayed out of this […]
Impact of Google Universal Search
As Google continues to rollout Google Universal, the search industry is starting to wake up to major shake up. The placement of content from other Google products within the main natural search results creates a host of issues – all of which is yet to unfold.
So, what are the main concerns
• For commercial queries, insertion of […]
YouTube rival proposed by Media giants – Just don’t get it
According to The Wall Street Journal last Saturday, some of the biggest organisations in the media including News Corp, Fox, Viacom Incm, CBS Corp and NBC Universal are planning a video rival to YouTube.
They plan to develop an online video platform for publishing ‘their’ network content, and cash in on the popularity of their material […]
