Category Archives: Media

Should CSR extend to your digital supply chain?

June 25, 2009 – 1:26 pm

The recent twitter exploits by the UK furniture retailer Habitat got me thinking again about corporate responsibility in a digital age. Habitat made a public apology for piggybacking on the current popularity of Twitter searches for Iran. One of the more unforgivable keywords their twitter promotion had targeted. I can only imagine this was an [...]

By nilhan | Also posted in Internet, Social Media, advertising | Comments (1)

TV advertising to seed an online experience

May 12, 2008 – 3:07 pm

I was at an IAB Auto’s conference and heard a great talk by a copy man writing for Mercedes – He went on to talk about the traditional marketing split especially around new car launches – which is to spend most of the budget on TV which is designed to blanket bomb as wider audience [...]

By nilhan | Also posted in Internet, Social Media, advertising, video | Comments (0)

Google video ads on search results

February 17, 2008 – 11:40 pm

On Thursday Google started testing video ads on some search results pages.

Marissa Mayer explained this was in response to the impact of blended results. When video, news and images are included in regular results, the eye scans to the images first and ignores the ads.
“With universal search, something is getting shaken up a bit [...]

By nilhan | Also posted in Google, Paid Search, SEO, advertising | Comments (0)

Will Yahoo! Accept Microsoft’s offer?

February 3, 2008 – 8:14 pm

After years of speculation, Microsoft has finally jumped in with what seems to be an offer too good to be true. The offer of $42 Billion which is 60% above the current share value makes it pretty serious and it doesn’t leave much room for a counter.
I’d be extremely surprised if Yahoo! turns [...]

By nilhan | Also posted in Market Analysis, Microsoft, Yahoo!, advertising | Comments (0)

Life as media

January 21, 2008 – 10:41 pm

Great coverage of the DDL conference in Germany by Jeff Jarviz. The session with Richard Dawkin really caught my attention. Being an avid follower of the religion of life – you know, the one that believes in this one. I’ve always loved Dawkins and a particular fanatic of the idea of humans as meme machines. [...]

By nilhan | Also posted in events | Comments (0)

I know! Let’s build a social search Google killer

January 6, 2008 – 5:03 pm

2007 has witnessed the most significant advances in online communication and connectedness. This was the year when marketers started to embrace and felt a little threatened by social networks. IT wasn’t really about technology – but the coming to fruition of many of the ideas and desires to connect.
But during this year, one thing [...]

By nilhan | Also posted in Google, Internet, SEO, Social Media, Social search | Comments (0)

Danny Sullivan on Facebook ads

December 3, 2007 – 9:28 am

Danny over at SEOMoz talking to Rand Fishkin about the new Facebook beacon ads

By nilhan | Also posted in Social Media, advertising, video | Comments (0)

The New York Times ends the subscription content model

September 27, 2007 – 9:05 am

Following a two year trial of their TimesSelect subscription programme, The New York Times has finally announced that they will stop it in favour of advertising revenue.
The programme was making just $10M a year, compared what they could make, if they were to allow search engines to crawl this content, acquire links and generate [...]

By nilhan | Also posted in Internet, advertising | Comments (0)

SES San Jose 2007 – Evil link buying

September 2, 2007 – 1:02 am

The session on paid links was probably the most heated discussion this year. Rather reminiscent of the click fraud debate last year. Unfortunately for Google’s Matt Cutts the odds were stacked against him, being the only search engine representative on the panel. A real shame that all the other engines stayed out of this [...]

By nilhan | Also posted in Google, SEO, advertising, events | Comments (0)

Impact of Google Universal Search

May 23, 2007 – 11:06 pm

As Google continues to rollout Google Universal, the search industry is starting to wake up to major shake up. The placement of content from other Google products within the main natural search results creates a host of issues – all of which is yet to unfold.
So, what are the main concerns
• For commercial queries, insertion of [...]

By nilhan | Also posted in Google, SEO, Social search, advertising | Comments (2)