Internet
TV advertising to seed an online experience
I was at an IAB Auto’s conference and heard a great talk by a copy man writing for Mercedes – He went on to talk about the traditional marketing split especially around new car launches – which is to spend most of the budget on TV which is designed to blanket bomb as wider audience […]
The Web 2.0 Social VRM impact on Insurance and Financial Services
Both Jeff Jarvis and Jeremiah Owyang are discussing the merits of social, web 2.0, VRM concepts in the context of financial services. This is something very close to my heart and while the discussion has attracted some heavyweight attention from the likes of Seth Godin, I’m feeling lucky.
I’ve been convinced for some time that all […]
Just another node in the graph
On Friday, Google announced the launch of their Social graph API , which promises to take us another step closer to portability. They plan to crawl our connections across social networks where profiles are public. This data can then be ported by social application developers to provide users with the choice of picking their friends […]
I’m loving lijit – lovin it!
Last week a friend asked me about lijit – a kind of social search engine based on Google custom. So, I started reading about it and the next thing I know I’d installed it on my sidebar. Wow! It was like a spiritual experience in user experience. I was reading one minute bought into the […]
I know! Let’s build a social search Google killer
2007 has witnessed the most significant advances in online communication and connectedness. This was the year when marketers started to embrace and felt a little threatened by social networks. IT wasn’t really about technology – but the coming to fruition of many of the ideas and desires to connect.
But during this year, one thing […]
McDonalds to provide free Wifi in UK restaurants
McDonalds joins the free WiFi bandwagon in an effort to lure more upmarket customers. I know what you’re thinking – how is this going to make me eat their burgers? Fear not – healthy food options and designer furniture also on its way.
Think a coffee and the free Wifi code for me please!
BT Broadband customers to get free WiFi across the UK
BT Plc has invested in the Spanish Wifi company FON to provide free wireless internet for all their broadband customers.
FON will split the home broadband connection to create a secure private home network and a public one for anyone else in range. FON members will even be able to access free WiFi when travelling abroad.
Good […]
The New York Times ends the subscription content model
Following a two year trial of their TimesSelect subscription programme, The New York Times has finally announced that they will stop it in favour of advertising revenue.
The programme was making just $10M a year, compared what they could make, if they were to allow search engines to crawl this content, acquire links and generate […]
Google adds Feed stats to Webmaster console
I was pleased to read that Google’s webmaster central console was going to start showing feed subscription stats. So, I logged on to check it out. Well, stats may be a slight exaggeration. It’s more of a ‘stat’.
The good news is your Google webmaster central console now shows the number of subscribers aggregating your RSS […]
Google Universal at SES San Jose 2007
As this was the first major search event following the launch of Google Universal, no surprises about which topic would really dominate this year’s conference. Let’s say I didn’t see any spare seats in any of the sessions on Universal, 3D, Blended or any of the other terms devised to describe the new search […]
