Now five days later it has just under 30,000 views. We can assume that the first jump was mainly just from the TV show. Old school push media to kick-start the viral effect. Usually the impact of TV on online after a few hours is very limited. So the biggest growth must have come from the WOM effect – people recommending the video either in conversation in the pub or online through, IM, email and social networks

None of this is going to surprise any marketers connecting their online and offline strategies – for those that haven’t I think this provides a fairly compelling argument. While TV viewers may have a short attention span, if you use TV to drive an online exploration you can get more bang for your buck.

As the TV program ended there were 1800 views. Today there’s over 8000. Was expecting more from TV, but not bad

I’m not expecting a prosecution. But, it does beg the question, could you be judged by your link network. Can the Law and potential employers use this data to discriminate against you? Let’s hope not. After all there’s only sex degrees of separation amongst all of us.