December 3, 2007 – 12:46 am
I’m seeing a cleanup on adwords listings for link sellers. On some phrases like ‘buy links’ and ‘text links’ there’re no more ads. Though still plenty for ‘links’. If this is here to stay then about time.
Now all Google has to do is to stop bought links from working and we should see them out [...]
October 24, 2007 – 9:08 pm
By now there’s probably not a single search blog, not speculating about the October Google PR update. Even the Guardian has it covered. Search has certainly come a long way.
So, what’s happened? Well, a lot of people are reporting PR drops for sites which appear to be selling links or just caught up in [...]
October 10, 2007 – 9:55 pm
Blinkx follows Google and releases a new ad-platform which allows publishers to earn a revenue share through placing videos on their web pages.
October 10, 2007 – 9:44 pm
The recent Google move to extend the AdSense model to YouTube Videos seems obvious, but you must admit – it’s a neat solution.
Similar to Adsense (contextual advertising) – A publisher can have videos from youTube embedded on their site with ads placed above and below the video.
The Publisher can chose to have content from [...]
September 27, 2007 – 9:05 am
Following a two year trial of their TimesSelect subscription programme, The New York Times has finally announced that they will stop it in favour of advertising revenue.
The programme was making just $10M a year, compared what they could make, if they were to allow search engines to crawl this content, acquire links and generate [...]
September 2, 2007 – 1:02 am
The session on paid links was probably the most heated discussion this year. Rather reminiscent of the click fraud debate last year. Unfortunately for Google’s Matt Cutts the odds were stacked against him, being the only search engine representative on the panel. A real shame that all the other engines stayed out of this [...]
The first time the major engines collaborated, it was to introduce the rel=nofollow tag to combat comment spam on blogs. Comment spam where anyone can add a link in the comment section of blogs was getting to the point, where it was almost impossible o administer a blog without spending hours deleting unrelated comments [...]
As Google continues to rollout Google Universal, the search industry is starting to wake up to major shake up. The placement of content from other Google products within the main natural search results creates a host of issues – all of which is yet to unfold.
So, what are the main concerns
• For commercial queries, insertion of [...]
February 26, 2007 – 6:13 pm
Comscore has just released their study of Panama, Yahoo’s new bid management platform, and the results look promising. Comscore looked at impression and click-through data for a million users taken from two weeks before the launch of Panama on the 5th of Feb 2007 and compared it with the following 2 weeks.
In the study, [...]
January 21, 2007 – 1:20 pm
Bill Tancer over at Hitwise has a great study on the impact of a call-to-search placed within a Special K TV ad. In his study he shows the increase in search traffic following the ad, which asks people to go to Yahoo! and search for Special K.
What’s surprising for me isn’t the increase in searches [...]