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Blinkx joins the Google YouTube ad-supported video model
Blinkx follows Google and releases a new ad-platform which allows publishers to earn a revenue share through placing videos on their web pages.
Ad-supported YouTube Videos – a win win for everyone?
The recent Google move to extend the AdSense model to YouTube Videos seems obvious, but you must admit – it’s a neat solution.
Similar to Adsense (contextual advertising) – A publisher can have videos from youTube embedded on their site with ads placed above and below the video.
The Publisher can chose to have content from […]
The New York Times ends the subscription content model
Following a two year trial of their TimesSelect subscription programme, The New York Times has finally announced that they will stop it in favour of advertising revenue.
The programme was making just $10M a year, compared what they could make, if they were to allow search engines to crawl this content, acquire links and generate […]
SES San Jose 2007 - Evil link buying
The session on paid links was probably the most heated discussion this year. Rather reminiscent of the click fraud debate last year. Unfortunately for Google’s Matt Cutts the odds were stacked against him, being the only search engine representative on the panel. A real shame that all the other engines stayed out of this […]
Rel=nofollow fixed says Matt Cutts
The first time the major engines collaborated, it was to introduce the rel=nofollow tag to combat comment spam on blogs. Comment spam where anyone can add a link in the comment section of blogs was getting to the point, where it was almost impossible o administer a blog without spending hours deleting unrelated comments […]
Impact of Google Universal Search
As Google continues to rollout Google Universal, the search industry is starting to wake up to major shake up. The placement of content from other Google products within the main natural search results creates a host of issues – all of which is yet to unfold.
So, what are the main concerns
• For commercial queries, insertion of […]
Encouraging early results for Yahoo! Panama.
Comscore has just released their study of Panama, Yahoo’s new bid management platform, and the results look promising. Comscore looked at impression and click-through data for a million users taken from two weeks before the launch of Panama on the 5th of Feb 2007 and compared it with the following 2 weeks.
In the study, […]
TV ads chalenging search loyalty
Bill Tancer over at Hitwise has a great study on the impact of a call-to-search placed within a Special K TV ad. In his study he shows the increase in search traffic following the ad, which asks people to go to Yahoo! and search for Special K.
What’s surprising for me isn’t the increase in searches […]
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