The recent twitter exploits by the UK furniture retailer Habitat got me thinking again about corporate responsibility in a digital age. Habitat made a public apology for piggybacking on the current popularity of Twitter searches for Iran. One of the more unforgivable keywords their twitter promotion had targeted. I can only imagine this was an [...]
Coca Cola’s recent social media campaign Green Eyed World is rightfully attracting a lot of attention from the marketing community. The campaign uses the Facebook Connect facility to port user data to YouTube. Fans can interact with the show singer star Katie Vogel as well as with each other leaving comments and votes using their [...]
I was at an IAB Auto’s conference and heard a great talk by a copy man writing for Mercedes – He went on to talk about the traditional marketing split especially around new car launches – which is to spend most of the budget on TV which is designed to blanket bomb as wider audience [...]
Accordign to a Bloomberg interview with Marissa Mayer, Google is considering running display ads on image searches. They tried txt ads with little success but images seems an obvious move.
With Google universal on natural listings, recent tests on video adwords, and hte introduction of display into image search the days of the text link may [...]
If you haven’t seen it then it looks like this
At first glance seems like another useful addition by Google. Except on closer inspection this is not a search box for products or holidays in this case provided by Virgin, but a search box for other pages on the site. Same as the one in the [...]
If you didn’t get a chance to come up to this time then Adriana Lukas and Ian Delaney has great write ups. If you really have no idea what I’m talking about then you should look up the VRM project wiki and the VRM one-pager on Adriana’s blog.
This should be a regular monthly, so look [...]
February 17, 2008 – 11:40 pm
On Thursday Google started testing video ads on some search results pages.
Marissa Mayer explained this was in response to the impact of blended results. When video, news and images are included in regular results, the eye scans to the images first and ignores the ads.
“With universal search, something is getting shaken up a bit [...]
February 3, 2008 – 8:14 pm
After years of speculation, Microsoft has finally jumped in with what seems to be an offer too good to be true. The offer of $42 Billion which is 60% above the current share value makes it pretty serious and it doesn’t leave much room for a counter.
I’d be extremely surprised if Yahoo! turns [...]
January 15, 2008 – 11:38 pm
Next generation shopping trolley to trial. I don’t know why this is making me feel uneasy. I mean all the technology has been available for many years and it all seems obvious – meant to happen – what took them so long?
An online shopping list accessible from the trolley. Nutritional information and possibly the [...]
December 3, 2007 – 9:28 am
Danny over at SEOMoz talking to Rand Fishkin about the new Facebook beacon ads