advertising
TV advertising to seed an online experience
I was at an IAB Auto’s conference and heard a great talk by a copy man writing for Mercedes – He went on to talk about the traditional marketing split especially around new car launches – which is to spend most of the budget on TV which is designed to blanket bomb as wider audience […]
Google display ads on image search
Accordign to a Bloomberg interview with Marissa Mayer, Google is considering running display ads on image searches. They tried txt ads with little success but images seems an obvious move.
With Google universal on natural listings, recent tests on video adwords, and hte introduction of display into image search the days of the text link may […]
Google testing in-site search box on brand searches: leaves a funny smell
If you haven’t seen it then it looks like this
At first glance seems like another useful addition by Google. Except on closer inspection this is not a search box for products or holidays in this case provided by Virgin, but a search box for other pages on the site. Same as the one in the […]
VRM Hub meeting in London
If you didn’t get a chance to come up to this time then Adriana Lukas and Ian Delaney has great write ups. If you really have no idea what I’m talking about then you should look up the VRM project wiki and the VRM one-pager on Adriana’s blog.
This should be a regular monthly, so look […]
Google video ads on search results
On Thursday Google started testing video ads on some search results pages.
Marissa Mayer explained this was in response to the impact of blended results. When video, news and images are included in regular results, the eye scans to the images first and ignores the ads.
“With universal search, something is getting shaken up a bit […]
Will Yahoo! Accept Microsoft’s offer?
After years of speculation, Microsoft has finally jumped in with what seems to be an offer too good to be true. The offer of $42 Billion which is 60% above the current share value makes it pretty serious and it doesn’t leave much room for a counter.
I’d be extremely surprised if Yahoo! turns […]
MediaCart and Microsoft to offer targeted advertising on shopping trolleys.
Next generation shopping trolley to trial. I don’t know why this is making me feel uneasy. I mean all the technology has been available for many years and it all seems obvious – meant to happen - what took them so long?
An online shopping list accessible from the trolley. Nutritional information and possibly the […]
Danny Sullivan on Facebook ads
Danny over at SEOMoz talking to Rand Fishkin about the new Facebook beacon ads
Did Google ban link sellers using adwords?
I’m seeing a cleanup on adwords listings for link sellers. On some phrases like ‘buy links’ and ‘text links’ there’re no more ads. Though still plenty for ‘links’. If this is here to stay then about time.
Now all Google has to do is to stop bought links from working and we should see them out […]
Google PageRank update hits link sellers?
By now there’s probably not a single search blog, not speculating about the October Google PR update. Even the Guardian has it covered. Search has certainly come a long way.
So, what’s happened? Well, a lot of people are reporting PR drops for sites which appear to be selling links or just caught up in […]
