Author Archive
Freshness beats reputationfor hot topics?
Wasn’t sure if I wanted to get involved with this argument, but there are a couple of interesting factors worth watching.
Over the holidays, the unofficial Google blog, made a bold statement - Google ‘artificially’ promotes recent blog posts.
Not sure about ‘artificially’ as that would mean there’s a regular algorithm governed by some universal natural […]
At last an end to the Folder V Subdomain argument.
Just a few years ago, Google used to treat a subdomain as a completely different site to the main domain. Then things got a little blurred. Some factors like trust could be inherited by the subdomain but some folk thought the folders had a slight edge.
Subdomain certainly had other advantages – you could have […]
Danny Sullivan on Facebook ads
Danny over at SEOMoz talking to Rand Fishkin about the new Facebook beacon ads
Blogger testing OpenID
While this is only an experiment openID commenting, I’m sure it will rollout as a standard not just across Blogger but most blogging platforms and social networks. Or at least it should. The implications are huge, from just allowing an easy way to comment on other people’s blogs to more sophisticated ways to remove blog […]
Did Google ban link sellers using adwords?
I’m seeing a cleanup on adwords listings for link sellers. On some phrases like ‘buy links’ and ‘text links’ there’re no more ads. Though still plenty for ‘links’. If this is here to stay then about time.
Now all Google has to do is to stop bought links from working and we should see them out […]
Matt Cutts explains Google stance on Pay-per-post
Just been reading Matt Cutts on pay per post. He points out that this is definitely against the Google guidelines, but takes an interesting angle, kind of appealing to the humanity in people.
Pointing out a pay per post review of a cancer treatment site and asking how you’d feel if you or a family […]
Time for a change – From link spam to user data
During a recent in interview with a journalist I was asked to consider the current state of Google, especially in light of link Spam and Google’s efforts to combat something that’s getting a little out of hand.
The last time I felt that Google was this open to abuse was probably ‘just’ before the Florida […]
Specify country through Google webmaster tools
Google has finally added a geo-targeting feature to their webmaster tools. They’ve been threatening this for a while – now you can chose the target country for your site, without having to move hosting or localising domains.
New style scraper comment spam
David Naylor posted about a spam blog, which scrapes your content then blogs about you with a duplicated section of your post. I first noticed this when I had a ping back within five minutes of a post – quicker than Google blog search or Technorati.
MySpace joins Google’s OpenSocial
Stories of MySpace joining OpenSocial has been confirmed over at VentureBeat. Google’s move to create an open standard for information sharing across social networks was announced yesterday. This will allow developers to build applications that are independent of the specific social network infrastructure.
While many experts are claiming the emergence of an anti Facebook cartel, […]

