Author Archives: nilhan

Is the future of search Digg like feedback?

There have been a few different Google trials on user feedback – including up and down buttons on the toolbar, but this latest looks the more similar to Digg than previous attempts.

You can vote up listings you like and leave comments, and vote up or down other peoples comments. All your edits can be [...]

Yet another end of SEO post – this time by Jeff Jarvis

It’s been a while since I’ve posted here – crazy busy and not too much time to ponder. Been waiting for something to come along which would trigger fingers to keyboard. Jeff Jarvis did just that with his post proclaiming the end of SEO.
I love this topic and usually like to claim the death of [...]

Is search in travel becoming more navigation and less discovery?

Heather from HitWise released a very interesting graph, showing a six percent increase in travel brand searches. She suggests that loyalty is growing among travel searches as a result search is increasingly being used as a navigational tool.

Brands have now established themselves in the space, especially comparison brands like Expedia and Lastminute.com – partly helped [...]

“Basically search engines rule the web” says Jakob Nielsen

On a recent interview with the BBC, the usability guru, reveals some interesting findings about today’s web user.
He says today user is much more ruthless and selfish, pointing to the single minded behaviour when going online to complete a task. They don’t want promotions, widgets and content designed to distract them from the task [...]

Google position 4 testing – User data

For several weeks now Google results have been in a constant flux – or at least a lot more than usual. Most of the fluctuations have been too erratic to identify any common pattern. But there is something about position 4 reported by several webmaster and SEO forums which I’ve been able to confirm. [...]

TV advertising to seed an online experience

I was at an IAB Auto’s conference and heard a great talk by a copy man writing for Mercedes – He went on to talk about the traditional marketing split especially around new car launches – which is to spend most of the budget on TV which is designed to blanket bomb as wider audience [...]

Google display ads on image search

Accordign to a Bloomberg interview with Marissa Mayer, Google is considering running display ads on image searches. They tried txt ads with little success but images seems an obvious move.
With Google universal on natural listings, recent tests on video adwords, and hte introduction of display into image search the days of the text link may [...]

SEO is Dead again

One of my favourite search people ShoeMoney says SEO has no future and once again the SEO crowd goes wild. The last time this happened was when Jason Calacanis announced the death of Google – with the emergence of social search engines.
When you listen to Shoe’s argument, I think it’s a strong one and [...]

Hulu comes back to YouTube

The News Corp alternative Hulu has republish their video on YouTube. This was a project set-up as a competitor to YouTube – part of the idea being, pulling their content from YouTube would somehow make youtube less attractive. No big surprise that they just didn’t get the traffic.

The Web 2.0 Social VRM impact on Insurance and Financial Services

Both Jeff Jarvis and Jeremiah Owyang are discussing the merits of social, web 2.0, VRM concepts in the context of financial services. This is something very close to my heart and while the discussion has attracted some heavyweight attention from the likes of Seth Godin, I’m feeling lucky.
I’ve been convinced for some time that all [...]