SEO is Dead again
One of my favourite search people ShoeMoney says SEO has no future and once again the SEO crowd goes wild. The last time this happened was when Jason Calacanis announced the death of Google - with the emergence of social search engines.
When you listen to Shoe’s argument, I think it’s a strong one and for many of us an obvious conclusion if you take the traditional view of SEO. His point is that many of the tactics deployed by traditional SEO can no longer give you the same benefits, and in time the on-page and off-page SEO will have less and less of an affect.
Recently I wrote a paper on the short term mistake of link buying or rather optimising for users not search engines – as I came to the same conclusion some time ago. The point is why does Google need to keep looking at links and keywords to identify a relevant site that provides good user experience, when they can get user data which tells the real story. Good search rankings will be the outcome of getting everything else right and providing a relevant experience for the user.
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