Archive for May, 2008
TV advertising to seed an online experience
I was at an IAB Auto’s conference and heard a great talk by a copy man writing for Mercedes – He went on to talk about the traditional marketing split especially around new car launches – which is to spend most of the budget on TV which is designed to blanket bomb as wider audience […]
Google display ads on image search
Accordign to a Bloomberg interview with Marissa Mayer, Google is considering running display ads on image searches. They tried txt ads with little success but images seems an obvious move.
With Google universal on natural listings, recent tests on video adwords, and hte introduction of display into image search the days of the text link may […]
SEO is Dead again
One of my favourite search people ShoeMoney says SEO has no future and once again the SEO crowd goes wild. The last time this happened was when Jason Calacanis announced the death of Google - with the emergence of social search engines.
When you listen to Shoe’s argument, I think it’s a strong one and […]
Hulu comes back to YouTube
The News Corp alternative Hulu has republish their video on YouTube. This was a project set-up as a competitor to YouTube - part of the idea being, pulling their content from YouTube would somehow make youtube less attractive. No big surprise that they just didn’t get the traffic.
