IAB Engage for search 2008
I’ve always had huge respect for the IAB and Guy Phillips, so was delighted to have the opportunity to speak at their annual search event.
The subjects covered by the various speakers were diverse ranging from analysing offline to online behaviour to the emergence of mobile. Unfortunately I was still travelling up from Brighton during the first session, so missed most of it. I’d really like to see a copy of Google guy, Mark Britten’s presentation on future search – it was very interesting by all accounts.
One thing you couldn’t help but notice was how far search had come along. It was an ideal place to talk about SEO from a connected and people centric view point. It wasn’t that long ago, where most search conferences consisted mainly of technical presentation, packed entirely with geek-speak in bullets.
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