MediaCart and Microsoft to offer targeted advertising on shopping trolleys.
Next generation shopping trolley to trial. I don’t know why this is making me feel uneasy. I mean all the technology has been available for many years and it all seems obvious – meant to happen - what took them so long?
An online shopping list accessible from the trolley. Nutritional information and possibly the eco credentials of my sausages. And of course, offers based on my shopping history…and my movements in the store – yes they can track you down the aisle using an RFID tag.
So, two people walking down the same aisles could be shown different offers, more expensive brands for the bigger spender and the unsecured personal loan deals for those on the shopbrand money savers.
I think the benefits will outweigh the potentially endlessly cynical ways marketers could use this technology – and most shoppers will be pushing around one of these before too long
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