Ad-supported YouTube Videos – a win win for everyone?
The recent Google move to extend the AdSense model to YouTube Videos seems obvious, but you must admit – it’s a neat solution.
Similar to Adsense (contextual advertising) – A publisher can have videos from youTube embedded on their site with ads placed above and below the video.
The Publisher can chose to have content from a specific content provider, by content or let the system decide based on your on-page content.
The advertiser is charged for every click or impression and revenue is shared between Google, the content provider and the publisher.
Could mean content providers get a chance to monetize their content. Publishers get to make their sites more interesting and provide a better user experience. And Google finally get a change to make money from youTube.
But this could be a nightmare for brand and reputation managers. If I was to put up contextual Video Adsense next to my post about Mcdoanlds providing free Wifi– are my visitors likely to see the video of Louis Ogborn strip searched at a mcdonald’s in Kentucky – currently ranking 1 in YouTube for Mcdonalds?
Guess we are going to have to wait and see how this pans out.
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