Following a two year trial of their TimesSelect subscription programme, The New York Times has finally announced that they will stop it in favour of advertising revenue.
The programme was making just $10M a year, compared what they could make, if they were to allow search engines to crawl this content, acquire links and generate a lot more traffic, which they could monetise through advertising.
For medial owners the future seems clear – let Google in and sell ad-space.
