The New York Times ends the subscription content model

Posted by nilhan
September 27, 2007

Following a two year trial of their TimesSelect subscription programme, The New York Times has finally announced that they will stop it in favour of advertising revenue.

The programme was making just $10M a year, compared what they could make, if they were to allow search engines to crawl this content, acquire links and generate a lot more traffic, which they could monetise through advertising.

For medial owners the future seems clear - let Google in and sell ad-space.

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Internet, Media, advertising

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