Brand matters when it comes to search engines
A research study at Penn State’s College of Information Sciences and Technology (IST) – placed identical search results taken from Google into four different results templates – Google, MSN Live and Yahoo! as well as an in-house search engine.
When these pages were shown to the experimental subjects and asked which pages results were more relevant – the majority thought that Yahoo! and Google performed better than MSN and the internal engine.
Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.
Comments
No comments yet.
Leave a comment