Archive for July, 2007
Brand matters when it comes to search engines
A research study at Penn State’s College of Information Sciences and Technology (IST) – placed identical search results taken from Google into four different results templates – Google, MSN Live and Yahoo! as well as an in-house search engine.
When these pages were shown to the experimental subjects and asked which pages results were more relevant […]
Rel=nofollow fixed says Matt Cutts
The first time the major engines collaborated, it was to introduce the rel=nofollow tag to combat comment spam on blogs. Comment spam where anyone can add a link in the comment section of blogs was getting to the point, where it was almost impossible o administer a blog without spending hours deleting unrelated comments […]
Search history and privacy
Both Google and Ask announced their plans to improve privacy protection for the user. A search engine needs to identify and track the user for a variety of reasons, from being able to service search preferences like how many results should be returned on a page to returning contextual results through personalisation and detecting click […]
