Archive for May 23rd, 2007

Impact of Google Universal Search

As Google continues to rollout Google Universal, the search industry is starting to wake up to major shake up. The placement of content from other Google products within the main natural search results creates a host of issues – all of which is yet to unfold.
So, what are the main concerns
• For commercial queries, insertion of […]

Kill the anchor text

Over the last few months, Google has been putting a lot of effort into cleaning up link spam. Matt Cutts the public face of Google even asked for examples of unethical link tactics, so they can test a new algorithm designed to devalue links.
Whether a new spam filter was used or a manual clear […]