Google click fraud less than .02%
According to figures released by Google, less than 0.02% of clicks get pass their ‘proactive’ detection and have to be refunded following advertisers complaints.
As Danny explains over at Search Engine Lands, this does not mean the same thing as click fraud is less than 0.02%. Nope, it’s much more complicated than that. This is just the number that they know about – no one really knows how much click fraud gets pass both Google and the advertiser.
Guess most Adwords advertisers in any high click area is going to find these laughable. For them these figures doesn’t really say anything.
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