Archive for February 26th, 2007
Encouraging early results for Yahoo! Panama.
Comscore has just released their study of Panama, Yahoo’s new bid management platform, and the results look promising. Comscore looked at impression and click-through data for a million users taken from two weeks before the launch of Panama on the 5th of Feb 2007 and compared it with the following 2 weeks.
In the study, […]
