Monthly Archives: February 2007

Encouraging early results for Yahoo! Panama.

February 26, 2007 – 6:13 pm

Comscore has just released their study of Panama, Yahoo’s new bid management platform, and the results look promising. Comscore looked at impression and click-through data for a million users taken from two weeks before the launch of Panama on the 5th of Feb 2007 and compared it with the following 2 weeks.
In the study, [...]

By nilhan | Posted in Paid Search, Yahoo!, advertising | Comments (0)

Google pushing personalised search

February 11, 2007 – 9:56 pm

Last week Google made a significant change to the personalised search experience, which should increase the use of the service, and has the SEO community concerned about the impact on the service they offer their clients.
Personalised search is nothing new and have been around for several years, but the recent announcement by Google to personalise [...]

By nilhan | Posted in Uncategorized | Comments (2)