Bush Google bomb fixed?
Finally Google has changed their algorithm to prevent Google bombing from working. All the old favourites like a search for ‘miserable failure’ which returned the George Bush page on the White house site, and ‘liar’ which returned the Blair page on the number 10 site have been cleaned up.
According to Google, they have made a change to the algorithm which prevents Google bombs from working, as opose to manual intervention
One way to do this is to compare the content on the page to the anchor text in external links. If there’re a lot of the same anchor text which doesn’t match any words on the page, then they can be fairly certain of a Google bomb and ignore those links. If one of the words in the bomb apears on the page, or a query word apears on th page then it shoud still work. So, a search for ‘White house failure’ will stll return the Bush page.
As long as you’re a bit more creative on the choice of words for the bomb and piggyback on existing words on the page and links, it would be hard for Google to stop it without making more drastic changes to the link text part of their algorithm.
Wonder if Yahoo! will follow? As for MSN, they seem to have manually prevented the Bush page appearing for ‘miserable failure’, but Blair’s still there for ‘liar’.
Read more over at Search Engine Lands
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