Archive for January 21st, 2007
Web metrics for Web 2.0 - What are you measuring?
John Battelle predicts, this is the year to re-define our web metrics. The traditional methods of looking at hits and page views are just not good enough when it comes to video, Ajax, blogs, RSS and the numerous applications that have surpassed the humble static web page.
With the majority of Bandwidth taken […]
TV ads chalenging search loyalty
Bill Tancer over at Hitwise has a great study on the impact of a call-to-search placed within a Special K TV ad. In his study he shows the increase in search traffic following the ad, which asks people to go to Yahoo! and search for Special K.
What’s surprising for me isn’t the increase in searches […]
