Archive for January, 2007
Bush Google bomb fixed?
Finally Google has changed their algorithm to prevent Google bombing from working. All the old favourites like a search for ‘miserable failure’ which returned the George Bush page on the White house site, and ‘liar’ which returned the Blair page on the number 10 site have been cleaned up.
According to Google, they have made […]
TellMe launches mobile voice search
TellMe a company started in 1999 by Mike McCue of former Netscape fame, has created the first voice activated local search application for mobile phones. The search functionality may be currently limited to providing local business information on a selected range of handsets, but this may be the start of the mobile voice search revolution […]
Web metrics for Web 2.0 - What are you measuring?
John Battelle predicts, this is the year to re-define our web metrics. The traditional methods of looking at hits and page views are just not good enough when it comes to video, Ajax, blogs, RSS and the numerous applications that have surpassed the humble static web page.
With the majority of Bandwidth taken […]
TV ads chalenging search loyalty
Bill Tancer over at Hitwise has a great study on the impact of a call-to-search placed within a Special K TV ad. In his study he shows the increase in search traffic following the ad, which asks people to go to Yahoo! and search for Special K.
What’s surprising for me isn’t the increase in searches […]
Google local filter fixed
Matt Cutts says Google has fixed the geo-targeting filter for non-US country specific Google queries.
For the last six months, Google has been dropping the home page of some locally hosted (non-US) .com domains, when the local sites only filter is selected. I.e. a .com domain hosted in the UK will have the home page […]
On-page optimisation in an age of links
An interesting post by Brian over at SEOMoz got me thinking about the importance of on-page optimisation. Couple of years ago as Google’s trust in what other people had to say about you increased, traditional on-page factors seemed less relevant. A lot could be achieved by a an anchor text focussed link campaign with content […]
