Webmaster World Las Vagas 2006

If like me you didn’t make it to Vagas for the 14th WMW conference, there’s some great coverage at Webpronews including interviews with Matt Cutts from Google, and Brett Tabke who started WMW. I haven’t had the time to go through all the video, but there’s even more talk of social media than ever before. And not just blogging for links.

There’s also more of a shift from link buying ideas to link baiting. The thing that gets me is the idea of ‘Link Baiting’. Ask an SEO what link baiting is, and they’ll tell you it’s content that attracts links. Ask them if that’s the same as ‘good content’ and they’ll punch you in the face. It’s like admitting to using ’good content’ to attract links and ranking high is like admitting to being an SEO failure.

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