Archive for October, 2006
Google buying adwords for Bush and Blair
It’s been a long time since I searched on the Google bombs for Miserable Failure and Liar- So, I was shocked to see during a recent training session where I used these examples to demonstrate the use of Anchor text in relevance, to see Google’s Adwords campaignto explain these results as pranks and not the most […]
Google enters the ArtReview magazine’s 100 most powerful people in the contemporary art scene
It’s offical - search is much more than just a cold hard document retrieval algorithm - it’s a medium of art.
Google is the 100th most powerful entity in the contemporary art scene according to the ArtReview magazine. See the full story in The Guardian . The top spot went to François Pinault, but, it was the inclusion of […]
End subscription based content?
Having recently pitched a well known subscription based product review service, the recent 2 parter featured on Search engine watch, couldn’t have come at a better time to help heal my wounds. The Ongoing Struggle of Free vs. Fee provides a compelling argument why subscription based content is deader than disco. In the second part Todd Malicoat […]
Google to You Tube
Following the CNNMoney story “Cuban: Only a ‘moron’ would buy YouTube“, the Google YouTube rumor couldn’t have come at a more appropriate time.
For those still wondering why Google needs to go there - here’s a straight and dirty synopsis from Shoe Money - 10 Reasons Why The Google YouTube Deal Makes Sense - His point […]
About
I’m Head of Search at Spannerworks (www.spannerworks.com), a search marketing agency down in Brighton.
I’ve been working here for the last 5 years heading up the natural/organic search team, delivering search strategies for our clients.
Having completed my degree at Sussex University, I’ve never found a good enough reason to leave Brighton, where I continue […]
